2020 has begun and the way things are going it is quite likely that you have already come across in some of your social networks a lot of short videos made in the neo popular app TikTok, an application that is slowly gaining ground in social media and promises to be a very useful tool in video marketing.
If you still don’t know anything about the possibility of advertising with TikTok, you’re in the right place. On the Mailrelay blog, we have prepared a complete article in which we explain the key aspects to start using this new social network and incorporating it into your digital marketing campaign.
What is TikTok?
TikTok is an application designed for mobile devices with which you can create and share short, personalized videos lasting between 15 and 60 seconds.
In reality, it is more of a fusion app that combines the different aspects of other platforms such as Vine and Snapchat.
Precisely for this reason it has attracted the attention of millions of users around the world, especially the youngest.
Since its launch in 2016 by the Chinese company ByteDance, the popularity of this tool has been on the rise, even more so after the acquisition of Musical.ly at the end of 2017. I share with you some figures to give you an idea:
- It became the most valuable startup in the world by managing to raise $3 billion after just one round of funding (Source: Crunchbase).
- According to the Statista portal, during the first quarter of 2018 TikTok achieved 45 million downloads worldwide and by the end of the year reached 302 million, representing a conversion of 386%.
- By 2019 the number of downloads reached 1.5 billion downloads (Source: Oberlo).
- Between January and November 2019 the app was downloaded 614 million times, becoming the third app, downloaded after WhatsApp and Facebook Messenger (Source: Sensor Tower) The same source also explains that it is the most downloaded tool on Apple App Store.
With these numbers in mind, TikTok’s projections are quite promising for 2020 so it would be worth your while to consider including it in your digital marketing strategy.
Creating an account on TikTok
As with other social networks, the first thing you need to do to sign up for TikTok is to download the application and create an account.
Currently, the app is only available for mobile devices, so you can purchase it both on Google Play and Apple Store.
Once the application is installed on the device, you can create a TikTok account via email or phone and link personal accounts on other platforms such as Facebook, Instagram, Twitter, VK, Line, and KakaoTalk.
First steps in Tik-Tok
TikTok offers an interface similar to Instagram with which you can generate personal content, explore the publications of other users, and interact with them.
The protagonist of the entire application is the recording tool, which offers the possibility of filming the content that is published on the account and can also be edited allowing the user to select the music and effects with which to customize the videos.
Like other social networks, it has a timeline to visualize the videos generated by users that we follow by clicking on them. Hopefully, they give you some insight and will help you to buy tiktok followers.
When you see the recording in full screen, the interaction buttons appear on the right side, allowing you to like, share or communicate with its creator.
In addition, TikTok has an exploration window in which you can search for new users or investigate hashtags that are of interest to you.